I have been selling my digital cross stitch patterns on Etsy for the past five years. Over this time I’ve made mistakes, sales and lots of connections with other fantastic Etsy Sellers. So I thought I’d share my Etsy Digital Downloads Top Tips with you. As you might know I’m a big fan of passive income and once set up selling digital downloads can be a great extra income stream.
What you can sell.
- Cross stitch and embroidery patterns
- Sewing patterns
- Knitting patterns
- Scrapbook papers
- Clip art
- Templates for resumes, media packs, planner pages etc.
- Basically if you can print it off at home, you could sell it on Etsy.
How to list it
The best place to start is to read the guide on Etsy on how to list a digital item. I would recommend that although you are selling digital items, people still want to see what they look like in real life. So print them off and make some mock up photos of them being used. Or show the item made that you are selling the pattern for.
Here’s an example of the digital pattern item listing photo and one of the made up item.
As you can see, they both show the same thing. But the stitched up version is much more appealing and it allows the customer to visualise how it will look.
I tend to use a combination of both types and ensure I use all the photo slots available.
You also have the option of offering personalised options on your digital downloads. According to this article on Etsy rules for personalised items, 58% of customers went to Etsy because they were looking for unique or personalised items. I tend to offer this on my baby patterns and wedding patterns.
Keep it seasonal
Many of your products are probably evergreen, but you may offer seasonal items. These are a big draw for customers to etsy. I tend to have patterns for all the big holidays, plus back to school. If you do stock these. Ensure you move them around your shop. Make use of the featured items to show off the most popular and relevant seasonal items at the top of your page.
It’s important if you are selling your kits that like the digital downloads you protect your design work. Using labels from Seareach on your kits and charts is one way to remind the customers of your rights to the design. It won’t stop everybody from taking your work and claiming it’s their own, but for most it’s enough.